If my use of the terms season and episode in regards to reading seems a little confusing, that's what the publisher calls 'em ... each weekly "episode" (chapter) of the "season" (novel) is planned to take about the same time to read as you would take to watch an hour-long tv show (with all the commercials removed so really closer to about forty minutes).
Serial instalments are how a lot of classic novels were originally published; I like to think that Serial Box is creating some of the classics of the future. :-)
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